DisneyMagic
Entertainment for the next 100 years.
To the future of Magic.
Disney+ has achieved 18% of market share within the Streaming market, inconsistent to it’s 30% market share in Media content, though their content is unique in it’s cultural weight to the consumer. This presents an opportunity to rethink how we can connect with content that makes us happy, sad or feel like we belong to something greater.
My methods.
Deliverable.
To the future of Magic.
Disney+ has achieved 18% of market share within the Streaming market, inconsistent to it’s 30% market share in Media content, though their content is unique in it’s cultural weight to the consumer. This presents an opportunity to rethink how we can connect with content that makes us happy, sad or feel like we belong to something greater.
My methods.
Deliverable.
The Result
A new way of browsing & streaming Disney content based on Emotive curation, recommending content based on sentimental value rather than user history. Representing real browsing/search use cases through the use of emotive meta tags. A new rewards system to encourage engagement through magical 3D assets & AR experiences.
It is this projects ambition to enable the next 100 years of Storytelling through DisneyMagic
Immersive with
VR & AR
Immersive with
VR & AR
A new Ecosystem
5 innovations were necessary based on research into Market Signals, User Surveys, User Profiling, and Behaviour adoption.
Yank for extra
Yank for extra
DisneyMagic
Entertainment for the next 100 years.
To the future of Magic.
Disney+ has achieved 18% of market share within the Streaming market, inconsistent to it’s 30% market share in Media content, though their content is unique in it’s cultural weight to the consumer. This presents an opportunity to rethink how we can connect with content that makes us happy, sad or feel like we belong to something greater.
My methods.
Deliverable.
The Result
A new way of browsing & streaming Disney content based on Emotive curation, recommending content based on sentimental value rather than user history. Representing real browsing/search use cases through the use of emotive meta tags. A new rewards system to encourage engagement through magical 3D assets & AR experiences.
It is this projects ambition to enable the next 100 years of Storytelling through DisneyMagicImmersive with
VR & AR
Research
This projects aim entails a bigger scope than just a re-imagination of a service point.
Several research methodologies were used to interpret relevant UX decisions for the next 5 years.
Methods such as Market Signals, User Surveys, Cultural Currency, User Personas, etc.Yank for extra
Market Signals
At the very edge of our mainstream conscious and unconscious, new behaviours are crossing over. Technology is the moving force between novel and antequated behaviours and behaviour ecologies.
How can Disney build up to the DisneyVerse by capitalizing on future consumer values?
User Segments
3 Main Segments have been identified in order to gain direction in development.
1. Children
2. Young Adults
3. Parents
Any built experience, however, must be built on top of a cultural grounding in order to effectively address cognitive and symbolic biases. For the sake of this project the cultural grounding will be based on Western Cultural artifacts and markets.
User Interviews
5 User interviews with streaming users close to our user segments were conducted. Questions were formulated to derive answers based on the basic functions of navigation, search, category interfaces & personalization.
It was extrapolated that these 4 attributes are universal to Streaming UX/UI, therefore key areas of touchpoints and painpoints upon which this thesis project could be built.
Interview Results
Through the tests it was possible to derive three areas of improvement by performing a quantitative aggregation of the responses across all interviewees.
From these pain points, points of interest were highlighted for improvement. After a qualitative analysis of each interviewees context & answer, each are presented a possible direction for improvement.
Research
This projects aim entails a bigger scope than just a re-imagination of a service point.
Several research methodologies were used to interpret relevant UX decisions for the next 5 years.
Methods such as Market Signals, User Surveys, Cultural Currency, User Personas, etc.Yank for extra
Market Signals
At the very edge of our mainstream conscious and unconscious, new behaviours are crossing over. Technology is the moving force between novel and antequated behaviours and behaviour ecologies.
How can Disney build up to the DisneyVerse by capitalizing on future consumer values?User Segments
3 Main Segments have been identified in order to gain direction in development.
1. Children
2. Young Adults
3. Parents
Any built experience, however, must be built on top of a cultural grounding in order to effectively address cognitive and symbolic biases. For the sake of this project the cultural grounding will be based on Western Cultural artifacts and markets.User Interviews
5 User interviews with streaming users close to our user segments were conducted. Questions were formulated to derive answers based on the basic functions of navigation, search, category interfaces & personalization.
It was extrapolated that these 4 attributes are universal to Streaming UX/UI, therefore key areas of touchpoints and painpoints upon which this thesis project could be built.Interview Results
Through the tests it was possible to derive three areas of improvement by performing a quantitative aggregation of the responses across all interviewees.
From these pain points, points of interest were highlighted for improvement. After a qualitative analysis of each interviewees context & answer, each are presented a possible direction for improvement.Research
This projects aim entails a bigger scope than just a re-imagination of a service point.
Several research methodologies were used to interpret relevant UX decisions for the next 5 years.
Methods such as Market Signals, User Surveys, Cultural Currency, User Personas, etc.Yank for extra
Market Signals
At the very edge of our mainstream conscious and unconscious, new behaviours are crossing over. Technology is the moving force between novel and antequated behaviours and behaviour ecologies.
How can Disney build up to the DisneyVerse by capitalizing on future consumer values?User Segments
3 Main Segments have been identified in order to gain direction in development.
1. Children
2. Young Adults
3. Parents
Any built experience, however, must be built on top of a cultural grounding in order to effectively address cognitive and symbolic biases. For the sake of this project the cultural grounding will be based on Western Cultural artifacts and markets.User Interviews
5 User interviews with streaming users close to our user segments were conducted. Questions were formulated to derive answers based on the basic functions of navigation, search, category interfaces & personalization.
It was extrapolated that these 4 attributes are universal to Streaming UX/UI, therefore key areas of touchpoints and painpoints upon which this thesis project could be built.Interview Results
Through the tests it was possible to derive three areas of improvement by performing a quantitative aggregation of the responses across all interviewees.
From these pain points, points of interest were highlighted for improvement. After a qualitative analysis of each interviewees context & answer, each are presented a possible direction for improvement.Research
This projects aim entails a bigger scope than just a re-imagination of a service point.
Several research methodologies were used to interpret relevant UX decisions for the next 5 years.
Methods such as Market Signals, User Surveys, Cultural Currency, User Personas, etc.Yank for extra
Market Signals
At the very edge of our mainstream conscious and unconscious, new behaviours are crossing over. Technology is the moving force between novel and antequated behaviours and behaviour ecologies.
How can Disney build up to the DisneyVerse by capitalizing on future consumer values?User Segments
3 Main Segments have been identified in order to gain direction in development.
1. Children
2. Young Adults
3. Parents
Any built experience, however, must be built on top of a cultural grounding in order to effectively address cognitive and symbolic biases. For the sake of this project the cultural grounding will be based on Western Cultural artifacts and markets.User Interviews
5 User interviews with streaming users close to our user segments were conducted. Questions were formulated to derive answers based on the basic functions of navigation, search, category interfaces & personalization.
It was extrapolated that these 4 attributes are universal to Streaming UX/UI, therefore key areas of touchpoints and painpoints upon which this thesis project could be built.Interview Results
Through the tests it was possible to derive three areas of improvement by performing a quantitative aggregation of the responses across all interviewees.
From these pain points, points of interest were highlighted for improvement. After a qualitative analysis of each interviewees context & answer, each are presented a possible direction for improvement.
A new Ecosystem
5 innovations were necessary based on research into Market Signals, User Surveys, User Profiling, and Behaviour adoption.
Yank for extra
Connecting Channels
Offering Disney’s services under a Bundled Value subscription will create a greater Simplicity Value for those who already enjoy Disney’s streams.
Creating a Smart Shopping Interface will also reduce friction when converting users over into multiple other revenue streams, further capitilazing on the fanbase.MagicWorld
MagicWorld Dashboard will be a hyper curated timeline where users can follow developments within their preferred brands and content.
It will also feature an intuitive interface where users can explore experiences offered by Disney like Themeparks & Hotels, as well as a market for Phygitals and Stories.Connecting Channels
Offering Disney’s services under a Bundled Value subscription will create a greater Simplicity Value for those who already enjoy Disney’s streams.
Creating a Smart Shopping Interface will also reduce friction when converting users over into multiple other revenue streams, further capitilazing on the fanbase.MagicWorld
MagicWorld Dashboard will be a hyper curated timeline where users can follow developments within their preferred brands and content.
It will also feature an intuitive interface where users can explore experiences offered by Disney like Themeparks & Hotels, as well as a market for Phygitals and Stories.Connecting Channels
Offering Disney’s services under a Bundled Value subscription will create a greater Simplicity Value for those who already enjoy Disney’s streams.
Creating a Smart Shopping Interface will also reduce friction when converting users over into multiple other revenue streams, further capitilazing on the fanbase.MagicWorld
MagicWorld Dashboard will be a hyper curated timeline where users can follow developments within their preferred brands and content.
It will also feature an intuitive interface where users can explore experiences offered by Disney like Themeparks & Hotels, as well as a market for Phygitals and Stories.Connecting Channels
Offering Disney’s services under a Bundled Value subscription will create a greater Simplicity Value for those who already enjoy Disney’s streams.
Creating a Smart Shopping Interface will also reduce friction when converting users over into multiple other revenue streams, further capitilazing on the fanbase.MagicWorld
MagicWorld Dashboard will be a hyper curated timeline where users can follow developments within their preferred brands and content.
It will also feature an intuitive interface where users can explore experiences offered by Disney like Themeparks & Hotels, as well as a market for Phygitals and Stories.
New Streaming Experience
Streaming the vastness of Disney’s ever growing catalogue is a challenge when delivered from a simple & comprehensible user interface. Boutique Curation will elevate the way content is streamed, creating a better sense of consumer behavior and preference mapping for future content. This is key for Creative Excellence.
DisneyMagic+
DisneyMagic will also be bundled with DIsney+ and tiered with ESPN+ and other services. Allowing users to stream within the same platform will create reinforce the Simplicity Value of Disney Magic.
New Streaming Experience
Streaming the vastness of Disney’s ever growing catalogue is a challenge when delivered from a simple & comprehensible user interface. Boutique Curation will elevate the way content is streamed, creating a better sense of consumer behavior and preference mapping for future content. This is key for Creative Excellence.
DisneyMagic+
DisneyMagic will also be bundled with DIsney+ and tiered with ESPN+ and other services. Allowing users to stream within the same platform will create reinforce the Simplicity Value of Disney Magic.
New Streaming Experience
Streaming the vastness of Disney’s ever growing catalogue is a challenge when delivered from a simple & comprehensible user interface. Boutique Curation will elevate the way content is streamed, creating a better sense of consumer behavior and preference mapping for future content. This is key for Creative Excellence.
DisneyMagic+
DisneyMagic will also be bundled with DIsney+ and tiered with ESPN+ and other services. Allowing users to stream within the same platform will create reinforce the Simplicity Value of Disney Magic.
New Streaming Experience
Streaming the vastness of Disney’s ever growing catalogue is a challenge when delivered from a simple & comprehensible user interface. Boutique Curation will elevate the way content is streamed, creating a better sense of consumer behavior and preference mapping for future content. This is key for Creative Excellence.
DisneyMagic+
DisneyMagic will also be bundled with DIsney+ and tiered with ESPN+ and other services. Allowing users to stream within the same platform will create reinforce the Simplicity Value of Disney Magic.
Behold, My Stuff!
To navigate new ways of Interactive Storytelling users will need a guiding interface that can Personalize to them and give a Unique Experience.
MagicVision
As the industry build up to a digital reality, data and assets are primary building blocks on which a Metaverse will be built. Creating Digital Artifacts which could be gained trhough platform milestones or through purchases of NFTs and Phygitals will create data on user behaviour and preference vital for development
Behold, My Stuff!
To navigate new ways of Interactive Storytelling users will need a guiding interface that can Personalize to them and give a Unique Experience.
MagicVision
As the industry build up to a digital reality, data and assets are primary building blocks on which a Metaverse will be built. Creating Digital Artifacts which could be gained trhough platform milestones or through purchases of NFTs and Phygitals will create data on user behaviour and preference vital for development
Behold, My Stuff!
To navigate new ways of Interactive Storytelling users will need a guiding interface that can Personalize to them and give a Unique Experience.
MagicVision
As the industry build up to a digital reality, data and assets are primary building blocks on which a Metaverse will be built. Creating Digital Artifacts which could be gained trhough platform milestones or through purchases of NFTs and Phygitals will create data on user behaviour and preference vital for development
Behold, My Stuff!
To navigate new ways of Interactive Storytelling users will need a guiding interface that can Personalize to them and give a Unique Experience.
MagicVision
As the industry build up to a digital reality, data and assets are primary building blocks on which a Metaverse will be built. Creating Digital Artifacts which could be gained trhough platform milestones or through purchases of NFTs and Phygitals will create data on user behaviour and preference vital for development
Beyond Entertainment
Interactive Digital Artifacts can enable forms of Interactive Storytelling, which players can share together in a Community. The power of these experiences that are heavily grounded in Disney Values can even create Personal Development, which goes beyond meeting entertainment needs.
MyRewards
Interactive Media is taking over the industry.
Disney could offer NFTs & Rewards to users of this new service. Giving 3D Creative Content for watching, using or purchasing the various Disney Experiences & Content.
Within these same Reward, usage and frequency will give insight into user preference & behavior.Beyond Entertainment
Interactive Digital Artifacts can enable forms of Interactive Storytelling, which players can share together in a Community. The power of these experiences that are heavily grounded in Disney Values can even create Personal Development, which goes beyond meeting entertainment needs.
MyRewards
Interactive Media is taking over the industry.
Disney could offer NFTs & Rewards to users of this new service. Giving 3D Creative Content for watching, using or purchasing the various Disney Experiences & Content.
Within these same Reward, usage and frequency will give insight into user preference & behavior.Beyond Entertainment
Interactive Digital Artifacts can enable forms of Interactive Storytelling, which players can share together in a Community. The power of these experiences that are heavily grounded in Disney Values can even create Personal Development, which goes beyond meeting entertainment needs.
MyRewards
Interactive Media is taking over the industry.
Disney could offer NFTs & Rewards to users of this new service. Giving 3D Creative Content for watching, using or purchasing the various Disney Experiences & Content.
Within these same Reward, usage and frequency will give insight into user preference & behavior.Beyond Entertainment
Interactive Digital Artifacts can enable forms of Interactive Storytelling, which players can share together in a Community. The power of these experiences that are heavily grounded in Disney Values can even create Personal Development, which goes beyond meeting entertainment needs.
MyRewards
Interactive Media is taking over the industry.
Disney could offer NFTs & Rewards to users of this new service. Giving 3D Creative Content for watching, using or purchasing the various Disney Experiences & Content.
Within these same Reward, usage and frequency will give insight into user preference & behavior.
My Disney
As the user delves deeper into the many streams and worlds of Disney they will be awarded with Rewards & Progression. As users carve out their journey they will naturally develop a Self Identity within this digital ecosystem, a form of Ownership not really seen before in the Disney stream.
MyMagic
Interactive Digital Artifacts can enable Interactive Storytelling, which players can share together in a Community. The power of these experiences, heavily grounded in Disney Values, can even create Personal Development which goes beyond meeting entertainment needs.
My Disney
As the user delves deeper into the many streams and worlds of Disney they will be awarded with Rewards & Progression. As users carve out their journey they will naturally develop a Self Identity within this digital ecosystem, a form of Ownership not really seen before in the Disney stream.
MyMagic
Interactive Digital Artifacts can enable Interactive Storytelling, which players can share together in a Community. The power of these experiences, heavily grounded in Disney Values, can even create Personal Development which goes beyond meeting entertainment needs.
My Disney
As the user delves deeper into the many streams and worlds of Disney they will be awarded with Rewards & Progression. As users carve out their journey they will naturally develop a Self Identity within this digital ecosystem, a form of Ownership not really seen before in the Disney stream.
MyMagic
Interactive Digital Artifacts can enable Interactive Storytelling, which players can share together in a Community. The power of these experiences, heavily grounded in Disney Values, can even create Personal Development which goes beyond meeting entertainment needs.
My Disney
As the user delves deeper into the many streams and worlds of Disney they will be awarded with Rewards & Progression. As users carve out their journey they will naturally develop a Self Identity within this digital ecosystem, a form of Ownership not really seen before in the Disney stream.
MyMagic
Interactive Digital Artifacts can enable Interactive Storytelling, which players can share together in a Community. The power of these experiences, heavily grounded in Disney Values, can even create Personal Development which goes beyond meeting entertainment needs.
A new Ecosystem
5 innovations were necessary based on research into Market Signals, User Surveys, User Profiling, and Behaviour adoption.
Yank for extra
A new Ecosystem
5 innovations were necessary based on research into Market Signals, User Surveys, User Profiling, and Behaviour adoption.
Yank for extra
Connecting Channels
Offering Disney’s services under a Bundled Value subscription will create a greater Simplicity Value for those who already enjoy Disney’s streams.
Creating a Smart Shopping Interface will also reduce friction when converting users over into multiple other revenue streams, further capitilazing on the fanbase.MagicWorld
MagicWorld Dashboard will be a hyper curated timeline where users can follow developments within their preferred brands and content.
It will also feature an intuitive interface where users can explore experiences offered by Disney like Themeparks & Hotels, as well as a market for Phygitals and Stories.Connecting Channels
Offering Disney’s services under a Bundled Value subscription will create a greater Simplicity Value for those who already enjoy Disney’s streams.
Creating a Smart Shopping Interface will also reduce friction when converting users over into multiple other revenue streams, further capitilazing on the fanbase.MagicWorld
MagicWorld Dashboard will be a hyper curated timeline where users can follow developments within their preferred brands and content.
It will also feature an intuitive interface where users can explore experiences offered by Disney like Themeparks & Hotels, as well as a market for Phygitals and Stories.Connecting Channels
Offering Disney’s services under a Bundled Value subscription will create a greater Simplicity Value for those who already enjoy Disney’s streams.
Creating a Smart Shopping Interface will also reduce friction when converting users over into multiple other revenue streams, further capitilazing on the fanbase.MagicWorld
MagicWorld Dashboard will be a hyper curated timeline where users can follow developments within their preferred brands and content.
It will also feature an intuitive interface where users can explore experiences offered by Disney like Themeparks & Hotels, as well as a market for Phygitals and Stories.Connecting Channels
Offering Disney’s services under a Bundled Value subscription will create a greater Simplicity Value for those who already enjoy Disney’s streams.
Creating a Smart Shopping Interface will also reduce friction when converting users over into multiple other revenue streams, further capitilazing on the fanbase.MagicWorld
MagicWorld Dashboard will be a hyper curated timeline where users can follow developments within their preferred brands and content.
It will also feature an intuitive interface where users can explore experiences offered by Disney like Themeparks & Hotels, as well as a market for Phygitals and Stories.
New Streaming Experience
Streaming the vastness of Disney’s ever growing catalogue is a challenge when delivered from a simple & comprehensible user interface. Boutique Curation will elevate the way content is streamed, creating a better sense of consumer behavior and preference mapping for future content. This is key for Creative Excellence.
DisneyMagic+
DisneyMagic will also be bundled with DIsney+ and tiered with ESPN+ and other services. Allowing users to stream within the same platform will create reinforce the Simplicity Value of Disney Magic.
New Streaming Experience
Streaming the vastness of Disney’s ever growing catalogue is a challenge when delivered from a simple & comprehensible user interface. Boutique Curation will elevate the way content is streamed, creating a better sense of consumer behavior and preference mapping for future content. This is key for Creative Excellence.
DisneyMagic+
DisneyMagic will also be bundled with DIsney+ and tiered with ESPN+ and other services. Allowing users to stream within the same platform will create reinforce the Simplicity Value of Disney Magic.
New Streaming Experience
Streaming the vastness of Disney’s ever growing catalogue is a challenge when delivered from a simple & comprehensible user interface. Boutique Curation will elevate the way content is streamed, creating a better sense of consumer behavior and preference mapping for future content. This is key for Creative Excellence.
DisneyMagic+
DisneyMagic will also be bundled with DIsney+ and tiered with ESPN+ and other services. Allowing users to stream within the same platform will create reinforce the Simplicity Value of Disney Magic.
New Streaming Experience
Streaming the vastness of Disney’s ever growing catalogue is a challenge when delivered from a simple & comprehensible user interface. Boutique Curation will elevate the way content is streamed, creating a better sense of consumer behavior and preference mapping for future content. This is key for Creative Excellence.
DisneyMagic+
DisneyMagic will also be bundled with DIsney+ and tiered with ESPN+ and other services. Allowing users to stream within the same platform will create reinforce the Simplicity Value of Disney Magic.
Behold, My Stuff!
To navigate new ways of Interactive Storytelling users will need a guiding interface that can Personalize to them and give a Unique Experience.
MagicVision
As the industry build up to a digital reality, data and assets are primary building blocks on which a Metaverse will be built. Creating Digital Artifacts which could be gained trhough platform milestones or through purchases of NFTs and Phygitals will create data on user behaviour and preference vital for development
Behold, My Stuff!
To navigate new ways of Interactive Storytelling users will need a guiding interface that can Personalize to them and give a Unique Experience.
MagicVision
As the industry build up to a digital reality, data and assets are primary building blocks on which a Metaverse will be built. Creating Digital Artifacts which could be gained trhough platform milestones or through purchases of NFTs and Phygitals will create data on user behaviour and preference vital for development
Behold, My Stuff!
To navigate new ways of Interactive Storytelling users will need a guiding interface that can Personalize to them and give a Unique Experience.
MagicVision
As the industry build up to a digital reality, data and assets are primary building blocks on which a Metaverse will be built. Creating Digital Artifacts which could be gained trhough platform milestones or through purchases of NFTs and Phygitals will create data on user behaviour and preference vital for development
Behold, My Stuff!
To navigate new ways of Interactive Storytelling users will need a guiding interface that can Personalize to them and give a Unique Experience.
MagicVision
As the industry build up to a digital reality, data and assets are primary building blocks on which a Metaverse will be built. Creating Digital Artifacts which could be gained trhough platform milestones or through purchases of NFTs and Phygitals will create data on user behaviour and preference vital for development
Beyond Entertainment
Interactive Digital Artifacts can enable forms of Interactive Storytelling, which players can share together in a Community. The power of these experiences that are heavily grounded in Disney Values can even create Personal Development, which goes beyond meeting entertainment needs.
MyRewards
Interactive Media is taking over the industry.
Disney could offer NFTs & Rewards to users of this new service. Giving 3D Creative Content for watching, using or purchasing the various Disney Experiences & Content.
Within these same Reward, usage and frequency will give insight into user preference & behavior.Beyond Entertainment
Interactive Digital Artifacts can enable forms of Interactive Storytelling, which players can share together in a Community. The power of these experiences that are heavily grounded in Disney Values can even create Personal Development, which goes beyond meeting entertainment needs.
MyRewards
Interactive Media is taking over the industry.
Disney could offer NFTs & Rewards to users of this new service. Giving 3D Creative Content for watching, using or purchasing the various Disney Experiences & Content.
Within these same Reward, usage and frequency will give insight into user preference & behavior.Beyond Entertainment
Interactive Digital Artifacts can enable forms of Interactive Storytelling, which players can share together in a Community. The power of these experiences that are heavily grounded in Disney Values can even create Personal Development, which goes beyond meeting entertainment needs.
MyRewards
Interactive Media is taking over the industry.
Disney could offer NFTs & Rewards to users of this new service. Giving 3D Creative Content for watching, using or purchasing the various Disney Experiences & Content.
Within these same Reward, usage and frequency will give insight into user preference & behavior.Beyond Entertainment
Interactive Digital Artifacts can enable forms of Interactive Storytelling, which players can share together in a Community. The power of these experiences that are heavily grounded in Disney Values can even create Personal Development, which goes beyond meeting entertainment needs.
MyRewards
Interactive Media is taking over the industry.
Disney could offer NFTs & Rewards to users of this new service. Giving 3D Creative Content for watching, using or purchasing the various Disney Experiences & Content.
Within these same Reward, usage and frequency will give insight into user preference & behavior.
My Disney
As the user delves deeper into the many streams and worlds of Disney they will be awarded with Rewards & Progression. As users carve out their journey they will naturally develop a Self Identity within this digital ecosystem, a form of Ownership not really seen before in the Disney stream.
MyMagic
Interactive Digital Artifacts can enable Interactive Storytelling, which players can share together in a Community. The power of these experiences, heavily grounded in Disney Values, can even create Personal Development which goes beyond meeting entertainment needs.
My Disney
As the user delves deeper into the many streams and worlds of Disney they will be awarded with Rewards & Progression. As users carve out their journey they will naturally develop a Self Identity within this digital ecosystem, a form of Ownership not really seen before in the Disney stream.
MyMagic
Interactive Digital Artifacts can enable Interactive Storytelling, which players can share together in a Community. The power of these experiences, heavily grounded in Disney Values, can even create Personal Development which goes beyond meeting entertainment needs.
My Disney
As the user delves deeper into the many streams and worlds of Disney they will be awarded with Rewards & Progression. As users carve out their journey they will naturally develop a Self Identity within this digital ecosystem, a form of Ownership not really seen before in the Disney stream.
MyMagic
Interactive Digital Artifacts can enable Interactive Storytelling, which players can share together in a Community. The power of these experiences, heavily grounded in Disney Values, can even create Personal Development which goes beyond meeting entertainment needs.
My Disney
As the user delves deeper into the many streams and worlds of Disney they will be awarded with Rewards & Progression. As users carve out their journey they will naturally develop a Self Identity within this digital ecosystem, a form of Ownership not really seen before in the Disney stream.
MyMagic
Interactive Digital Artifacts can enable Interactive Storytelling, which players can share together in a Community. The power of these experiences, heavily grounded in Disney Values, can even create Personal Development which goes beyond meeting entertainment needs.
A new Ecosystem
5 innovations were necessary based on research into Market Signals, User Surveys, User Profiling, and Behaviour adoption.
Yank for extra
A new Ecosystem
5 innovations were necessary based on research into Market Signals, User Surveys, User Profiling, and Behaviour adoption.
Yank for extra
Connecting Channels
Offering Disney’s services under a Bundled Value subscription will create a greater Simplicity Value for those who already enjoy Disney’s streams.
Creating a Smart Shopping Interface will also reduce friction when converting users over into multiple other revenue streams, further capitilazing on the fanbase.MagicWorld
MagicWorld Dashboard will be a hyper curated timeline where users can follow developments within their preferred brands and content.
It will also feature an intuitive interface where users can explore experiences offered by Disney like Themeparks & Hotels, as well as a market for Phygitals and Stories.Connecting Channels
Offering Disney’s services under a Bundled Value subscription will create a greater Simplicity Value for those who already enjoy Disney’s streams.
Creating a Smart Shopping Interface will also reduce friction when converting users over into multiple other revenue streams, further capitilazing on the fanbase.MagicWorld
MagicWorld Dashboard will be a hyper curated timeline where users can follow developments within their preferred brands and content.
It will also feature an intuitive interface where users can explore experiences offered by Disney like Themeparks & Hotels, as well as a market for Phygitals and Stories.Connecting Channels
Offering Disney’s services under a Bundled Value subscription will create a greater Simplicity Value for those who already enjoy Disney’s streams.
Creating a Smart Shopping Interface will also reduce friction when converting users over into multiple other revenue streams, further capitilazing on the fanbase.MagicWorld
MagicWorld Dashboard will be a hyper curated timeline where users can follow developments within their preferred brands and content.
It will also feature an intuitive interface where users can explore experiences offered by Disney like Themeparks & Hotels, as well as a market for Phygitals and Stories.Connecting Channels
Offering Disney’s services under a Bundled Value subscription will create a greater Simplicity Value for those who already enjoy Disney’s streams.
Creating a Smart Shopping Interface will also reduce friction when converting users over into multiple other revenue streams, further capitilazing on the fanbase.MagicWorld
MagicWorld Dashboard will be a hyper curated timeline where users can follow developments within their preferred brands and content.
It will also feature an intuitive interface where users can explore experiences offered by Disney like Themeparks & Hotels, as well as a market for Phygitals and Stories.
New Streaming Experience
Streaming the vastness of Disney’s ever growing catalogue is a challenge when delivered from a simple & comprehensible user interface. Boutique Curation will elevate the way content is streamed, creating a better sense of consumer behavior and preference mapping for future content. This is key for Creative Excellence.
DisneyMagic+
DisneyMagic will also be bundled with DIsney+ and tiered with ESPN+ and other services. Allowing users to stream within the same platform will create reinforce the Simplicity Value of Disney Magic.
New Streaming Experience
Streaming the vastness of Disney’s ever growing catalogue is a challenge when delivered from a simple & comprehensible user interface. Boutique Curation will elevate the way content is streamed, creating a better sense of consumer behavior and preference mapping for future content. This is key for Creative Excellence.
DisneyMagic+
DisneyMagic will also be bundled with DIsney+ and tiered with ESPN+ and other services. Allowing users to stream within the same platform will create reinforce the Simplicity Value of Disney Magic.
New Streaming Experience
Streaming the vastness of Disney’s ever growing catalogue is a challenge when delivered from a simple & comprehensible user interface. Boutique Curation will elevate the way content is streamed, creating a better sense of consumer behavior and preference mapping for future content. This is key for Creative Excellence.
DisneyMagic+
DisneyMagic will also be bundled with DIsney+ and tiered with ESPN+ and other services. Allowing users to stream within the same platform will create reinforce the Simplicity Value of Disney Magic.
New Streaming Experience
Streaming the vastness of Disney’s ever growing catalogue is a challenge when delivered from a simple & comprehensible user interface. Boutique Curation will elevate the way content is streamed, creating a better sense of consumer behavior and preference mapping for future content. This is key for Creative Excellence.
DisneyMagic+
DisneyMagic will also be bundled with DIsney+ and tiered with ESPN+ and other services. Allowing users to stream within the same platform will create reinforce the Simplicity Value of Disney Magic.
Behold, My Stuff!
To navigate new ways of Interactive Storytelling users will need a guiding interface that can Personalize to them and give a Unique Experience.
MagicVision
As the industry build up to a digital reality, data and assets are primary building blocks on which a Metaverse will be built. Creating Digital Artifacts which could be gained trhough platform milestones or through purchases of NFTs and Phygitals will create data on user behaviour and preference vital for development
Behold, My Stuff!
To navigate new ways of Interactive Storytelling users will need a guiding interface that can Personalize to them and give a Unique Experience.
MagicVision
As the industry build up to a digital reality, data and assets are primary building blocks on which a Metaverse will be built. Creating Digital Artifacts which could be gained trhough platform milestones or through purchases of NFTs and Phygitals will create data on user behaviour and preference vital for development
Behold, My Stuff!
To navigate new ways of Interactive Storytelling users will need a guiding interface that can Personalize to them and give a Unique Experience.
MagicVision
As the industry build up to a digital reality, data and assets are primary building blocks on which a Metaverse will be built. Creating Digital Artifacts which could be gained trhough platform milestones or through purchases of NFTs and Phygitals will create data on user behaviour and preference vital for development
Behold, My Stuff!
To navigate new ways of Interactive Storytelling users will need a guiding interface that can Personalize to them and give a Unique Experience.
MagicVision
As the industry build up to a digital reality, data and assets are primary building blocks on which a Metaverse will be built. Creating Digital Artifacts which could be gained trhough platform milestones or through purchases of NFTs and Phygitals will create data on user behaviour and preference vital for development
Beyond Entertainment
Interactive Digital Artifacts can enable forms of Interactive Storytelling, which players can share together in a Community. The power of these experiences that are heavily grounded in Disney Values can even create Personal Development, which goes beyond meeting entertainment needs.
MyRewards
Interactive Media is taking over the industry.
Disney could offer NFTs & Rewards to users of this new service. Giving 3D Creative Content for watching, using or purchasing the various Disney Experiences & Content.
Within these same Reward, usage and frequency will give insight into user preference & behavior.Beyond Entertainment
Interactive Digital Artifacts can enable forms of Interactive Storytelling, which players can share together in a Community. The power of these experiences that are heavily grounded in Disney Values can even create Personal Development, which goes beyond meeting entertainment needs.
MyRewards
Interactive Media is taking over the industry.
Disney could offer NFTs & Rewards to users of this new service. Giving 3D Creative Content for watching, using or purchasing the various Disney Experiences & Content.
Within these same Reward, usage and frequency will give insight into user preference & behavior.Beyond Entertainment
Interactive Digital Artifacts can enable forms of Interactive Storytelling, which players can share together in a Community. The power of these experiences that are heavily grounded in Disney Values can even create Personal Development, which goes beyond meeting entertainment needs.
MyRewards
Interactive Media is taking over the industry.
Disney could offer NFTs & Rewards to users of this new service. Giving 3D Creative Content for watching, using or purchasing the various Disney Experiences & Content.
Within these same Reward, usage and frequency will give insight into user preference & behavior.Beyond Entertainment
Interactive Digital Artifacts can enable forms of Interactive Storytelling, which players can share together in a Community. The power of these experiences that are heavily grounded in Disney Values can even create Personal Development, which goes beyond meeting entertainment needs.
MyRewards
Interactive Media is taking over the industry.
Disney could offer NFTs & Rewards to users of this new service. Giving 3D Creative Content for watching, using or purchasing the various Disney Experiences & Content.
Within these same Reward, usage and frequency will give insight into user preference & behavior.
My Disney
As the user delves deeper into the many streams and worlds of Disney they will be awarded with Rewards & Progression. As users carve out their journey they will naturally develop a Self Identity within this digital ecosystem, a form of Ownership not really seen before in the Disney stream.
MyMagic
Interactive Digital Artifacts can enable Interactive Storytelling, which players can share together in a Community. The power of these experiences, heavily grounded in Disney Values, can even create Personal Development which goes beyond meeting entertainment needs.
My Disney
As the user delves deeper into the many streams and worlds of Disney they will be awarded with Rewards & Progression. As users carve out their journey they will naturally develop a Self Identity within this digital ecosystem, a form of Ownership not really seen before in the Disney stream.
MyMagic
Interactive Digital Artifacts can enable Interactive Storytelling, which players can share together in a Community. The power of these experiences, heavily grounded in Disney Values, can even create Personal Development which goes beyond meeting entertainment needs.
My Disney
As the user delves deeper into the many streams and worlds of Disney they will be awarded with Rewards & Progression. As users carve out their journey they will naturally develop a Self Identity within this digital ecosystem, a form of Ownership not really seen before in the Disney stream.
MyMagic
Interactive Digital Artifacts can enable Interactive Storytelling, which players can share together in a Community. The power of these experiences, heavily grounded in Disney Values, can even create Personal Development which goes beyond meeting entertainment needs.
My Disney
As the user delves deeper into the many streams and worlds of Disney they will be awarded with Rewards & Progression. As users carve out their journey they will naturally develop a Self Identity within this digital ecosystem, a form of Ownership not really seen before in the Disney stream.
MyMagic
Interactive Digital Artifacts can enable Interactive Storytelling, which players can share together in a Community. The power of these experiences, heavily grounded in Disney Values, can even create Personal Development which goes beyond meeting entertainment needs.
A new Ecosystem
5 innovations were necessary based on research into Market Signals, User Surveys, User Profiling, and Behaviour adoption.
Yank for extra
A new Ecosystem
5 innovations were necessary based on research into Market Signals, User Surveys, User Profiling, and Behaviour adoption.
Yank for extra
Connecting Channels
Offering Disney’s services under a Bundled Value subscription will create a greater Simplicity Value for those who already enjoy Disney’s streams.
Creating a Smart Shopping Interface will also reduce friction when converting users over into multiple other revenue streams, further capitilazing on the fanbase.MagicWorld
MagicWorld Dashboard will be a hyper curated timeline where users can follow developments within their preferred brands and content.
It will also feature an intuitive interface where users can explore experiences offered by Disney like Themeparks & Hotels, as well as a market for Phygitals and Stories.Connecting Channels
Offering Disney’s services under a Bundled Value subscription will create a greater Simplicity Value for those who already enjoy Disney’s streams.
Creating a Smart Shopping Interface will also reduce friction when converting users over into multiple other revenue streams, further capitilazing on the fanbase.MagicWorld
MagicWorld Dashboard will be a hyper curated timeline where users can follow developments within their preferred brands and content.
It will also feature an intuitive interface where users can explore experiences offered by Disney like Themeparks & Hotels, as well as a market for Phygitals and Stories.Connecting Channels
Offering Disney’s services under a Bundled Value subscription will create a greater Simplicity Value for those who already enjoy Disney’s streams.
Creating a Smart Shopping Interface will also reduce friction when converting users over into multiple other revenue streams, further capitilazing on the fanbase.MagicWorld
MagicWorld Dashboard will be a hyper curated timeline where users can follow developments within their preferred brands and content.
It will also feature an intuitive interface where users can explore experiences offered by Disney like Themeparks & Hotels, as well as a market for Phygitals and Stories.Connecting Channels
Offering Disney’s services under a Bundled Value subscription will create a greater Simplicity Value for those who already enjoy Disney’s streams.
Creating a Smart Shopping Interface will also reduce friction when converting users over into multiple other revenue streams, further capitilazing on the fanbase.MagicWorld
MagicWorld Dashboard will be a hyper curated timeline where users can follow developments within their preferred brands and content.
It will also feature an intuitive interface where users can explore experiences offered by Disney like Themeparks & Hotels, as well as a market for Phygitals and Stories.
New Streaming Experience
Streaming the vastness of Disney’s ever growing catalogue is a challenge when delivered from a simple & comprehensible user interface. Boutique Curation will elevate the way content is streamed, creating a better sense of consumer behavior and preference mapping for future content. This is key for Creative Excellence.
DisneyMagic+
DisneyMagic will also be bundled with DIsney+ and tiered with ESPN+ and other services. Allowing users to stream within the same platform will create reinforce the Simplicity Value of Disney Magic.
New Streaming Experience
Streaming the vastness of Disney’s ever growing catalogue is a challenge when delivered from a simple & comprehensible user interface. Boutique Curation will elevate the way content is streamed, creating a better sense of consumer behavior and preference mapping for future content. This is key for Creative Excellence.
DisneyMagic+
DisneyMagic will also be bundled with DIsney+ and tiered with ESPN+ and other services. Allowing users to stream within the same platform will create reinforce the Simplicity Value of Disney Magic.
New Streaming Experience
Streaming the vastness of Disney’s ever growing catalogue is a challenge when delivered from a simple & comprehensible user interface. Boutique Curation will elevate the way content is streamed, creating a better sense of consumer behavior and preference mapping for future content. This is key for Creative Excellence.
DisneyMagic+
DisneyMagic will also be bundled with DIsney+ and tiered with ESPN+ and other services. Allowing users to stream within the same platform will create reinforce the Simplicity Value of Disney Magic.
New Streaming Experience
Streaming the vastness of Disney’s ever growing catalogue is a challenge when delivered from a simple & comprehensible user interface. Boutique Curation will elevate the way content is streamed, creating a better sense of consumer behavior and preference mapping for future content. This is key for Creative Excellence.
DisneyMagic+
DisneyMagic will also be bundled with DIsney+ and tiered with ESPN+ and other services. Allowing users to stream within the same platform will create reinforce the Simplicity Value of Disney Magic.
Behold, My Stuff!
To navigate new ways of Interactive Storytelling users will need a guiding interface that can Personalize to them and give a Unique Experience.
MagicVision
As the industry build up to a digital reality, data and assets are primary building blocks on which a Metaverse will be built. Creating Digital Artifacts which could be gained trhough platform milestones or through purchases of NFTs and Phygitals will create data on user behaviour and preference vital for development
Behold, My Stuff!
To navigate new ways of Interactive Storytelling users will need a guiding interface that can Personalize to them and give a Unique Experience.
MagicVision
As the industry build up to a digital reality, data and assets are primary building blocks on which a Metaverse will be built. Creating Digital Artifacts which could be gained trhough platform milestones or through purchases of NFTs and Phygitals will create data on user behaviour and preference vital for development
Behold, My Stuff!
To navigate new ways of Interactive Storytelling users will need a guiding interface that can Personalize to them and give a Unique Experience.
MagicVision
As the industry build up to a digital reality, data and assets are primary building blocks on which a Metaverse will be built. Creating Digital Artifacts which could be gained trhough platform milestones or through purchases of NFTs and Phygitals will create data on user behaviour and preference vital for development
Behold, My Stuff!
To navigate new ways of Interactive Storytelling users will need a guiding interface that can Personalize to them and give a Unique Experience.
MagicVision
As the industry build up to a digital reality, data and assets are primary building blocks on which a Metaverse will be built. Creating Digital Artifacts which could be gained trhough platform milestones or through purchases of NFTs and Phygitals will create data on user behaviour and preference vital for development
Beyond Entertainment
Interactive Digital Artifacts can enable forms of Interactive Storytelling, which players can share together in a Community. The power of these experiences that are heavily grounded in Disney Values can even create Personal Development, which goes beyond meeting entertainment needs.
MyRewards
Interactive Media is taking over the industry.
Disney could offer NFTs & Rewards to users of this new service. Giving 3D Creative Content for watching, using or purchasing the various Disney Experiences & Content.
Within these same Reward, usage and frequency will give insight into user preference & behavior.Beyond Entertainment
Interactive Digital Artifacts can enable forms of Interactive Storytelling, which players can share together in a Community. The power of these experiences that are heavily grounded in Disney Values can even create Personal Development, which goes beyond meeting entertainment needs.
MyRewards
Interactive Media is taking over the industry.
Disney could offer NFTs & Rewards to users of this new service. Giving 3D Creative Content for watching, using or purchasing the various Disney Experiences & Content.
Within these same Reward, usage and frequency will give insight into user preference & behavior.Beyond Entertainment
Interactive Digital Artifacts can enable forms of Interactive Storytelling, which players can share together in a Community. The power of these experiences that are heavily grounded in Disney Values can even create Personal Development, which goes beyond meeting entertainment needs.
MyRewards
Interactive Media is taking over the industry.
Disney could offer NFTs & Rewards to users of this new service. Giving 3D Creative Content for watching, using or purchasing the various Disney Experiences & Content.
Within these same Reward, usage and frequency will give insight into user preference & behavior.Beyond Entertainment
Interactive Digital Artifacts can enable forms of Interactive Storytelling, which players can share together in a Community. The power of these experiences that are heavily grounded in Disney Values can even create Personal Development, which goes beyond meeting entertainment needs.
MyRewards
Interactive Media is taking over the industry.
Disney could offer NFTs & Rewards to users of this new service. Giving 3D Creative Content for watching, using or purchasing the various Disney Experiences & Content.
Within these same Reward, usage and frequency will give insight into user preference & behavior.
My Disney
As the user delves deeper into the many streams and worlds of Disney they will be awarded with Rewards & Progression. As users carve out their journey they will naturally develop a Self Identity within this digital ecosystem, a form of Ownership not really seen before in the Disney stream.
MyMagic
Interactive Digital Artifacts can enable Interactive Storytelling, which players can share together in a Community. The power of these experiences, heavily grounded in Disney Values, can even create Personal Development which goes beyond meeting entertainment needs.
My Disney
As the user delves deeper into the many streams and worlds of Disney they will be awarded with Rewards & Progression. As users carve out their journey they will naturally develop a Self Identity within this digital ecosystem, a form of Ownership not really seen before in the Disney stream.
MyMagic
Interactive Digital Artifacts can enable Interactive Storytelling, which players can share together in a Community. The power of these experiences, heavily grounded in Disney Values, can even create Personal Development which goes beyond meeting entertainment needs.
My Disney
As the user delves deeper into the many streams and worlds of Disney they will be awarded with Rewards & Progression. As users carve out their journey they will naturally develop a Self Identity within this digital ecosystem, a form of Ownership not really seen before in the Disney stream.
MyMagic
Interactive Digital Artifacts can enable Interactive Storytelling, which players can share together in a Community. The power of these experiences, heavily grounded in Disney Values, can even create Personal Development which goes beyond meeting entertainment needs.
My Disney
As the user delves deeper into the many streams and worlds of Disney they will be awarded with Rewards & Progression. As users carve out their journey they will naturally develop a Self Identity within this digital ecosystem, a form of Ownership not really seen before in the Disney stream.
MyMagic
Interactive Digital Artifacts can enable Interactive Storytelling, which players can share together in a Community. The power of these experiences, heavily grounded in Disney Values, can even create Personal Development which goes beyond meeting entertainment needs.
A new Ecosystem
5 innovations were necessary based on research into Market Signals, User Surveys, User Profiling, and Behaviour adoption.
Yank for extra
Synthesis
Synthesized through qualitative analysis and paired with market signals from initial research, three evolutions in the streaming process came to be.
The first evolution is Tag System Search Systems, which will lay the foundation for the other evolutions. This system would work similair to Youtube’s tag system, where content can be assigned multiple descriptive & non-descriptive attributes through which one can browse.
With the Tag System users can curate collections of tag groups and Personally Curate Categories .
With these evolutions in User Preference Input the platform will need Preferential UI to push Recommended content, increasing use time of the platform, engagement, and internal CRO.Yank for extra
Enabling Cultural Capital
A strategy used in many industries to promote conversion to & continued use of a service.
Its short-term aim is to increase CRO and Spending through earning in-store points, benefits and added value.
Used in a long-term strategy, it will create brand loyalty and consumer preference.
A successful rewards & loyalty program must offer 5 key elements for a consumer.Synthesis
Synthesized through qualitative analysis and paired with market signals from initial research, three evolutions in the streaming process came to be.
The first evolution is Tag System Search Systems, which will lay the foundation for the other evolutions. This system would work similair to Youtube’s tag system, where content can be assigned multiple descriptive & non-descriptive attributes through which one can browse.
With the Tag System users can curate collections of tag groups and Personally Curate Categories .
With these evolutions in User Preference Input the platform will need Preferential UI to push Recommended content, increasing use time of the platform, engagement, and internal CRO.Yank for extra
Enabling Cultural Capital
A strategy used in many industries to promote conversion to & continued use of a service.
Its short-term aim is to increase CRO and Spending through earning in-store points, benefits and added value.
Used in a long-term strategy, it will create brand loyalty and consumer preference.
A successful rewards & loyalty program must offer 5 key elements for a consumer.Synthesis
Synthesized through qualitative analysis and paired with market signals from initial research, three evolutions in the streaming process came to be.
The first evolution is Tag System Search Systems, which will lay the foundation for the other evolutions. This system would work similair to Youtube’s tag system, where content can be assigned multiple descriptive & non-descriptive attributes through which one can browse.
With the Tag System users can curate collections of tag groups and Personally Curate Categories .
With these evolutions in User Preference Input the platform will need Preferential UI to push Recommended content, increasing use time of the platform, engagement, and internal CRO.Yank for extra
Enabling Cultural Capital
A strategy used in many industries to promote conversion to & continued use of a service.
Its short-term aim is to increase CRO and Spending through earning in-store points, benefits and added value.
Used in a long-term strategy, it will create brand loyalty and consumer preference.
A successful rewards & loyalty program must offer 5 key elements for a consumer.Synthesis
Synthesized through qualitative analysis and paired with market signals from initial research, three evolutions in the streaming process came to be.
The first evolution is Tag System Search Systems, which will lay the foundation for the other evolutions. This system would work similair to Youtube’s tag system, where content can be assigned multiple descriptive & non-descriptive attributes through which one can browse.
With the Tag System users can curate collections of tag groups and Personally Curate Categories .
With these evolutions in User Preference Input the platform will need Preferential UI to push Recommended content, increasing use time of the platform, engagement, and internal CRO.Yank for extra
Enabling Cultural Capital
A strategy used in many industries to promote conversion to & continued use of a service.
Its short-term aim is to increase CRO and Spending through earning in-store points, benefits and added value.
Used in a long-term strategy, it will create brand loyalty and consumer preference.
A successful rewards & loyalty program must offer 5 key elements for a consumer.
UX=>TX
DisneyMagic will be a prototype total experience of the aforementioned results of both Strategic Foresight and User Experience Design.
A platform built for the future of digital story telling and for the virtual reality, the DisneyVerse, it will be built on Web3 technologies; NFTs, 3D Web.js Assets & XR.
