Let me teach you about the "Jobs To Be Done" (JTBD) Framework, which is particularly valuable for product designers and experience designers:

JOBS TO BE DONE FRAMEWORK

Core Concept: "People don't buy products; they hire them to do a job"

Structure:

1. Job Dimensions

• Functional Job

• Emotional Job

• Social Job

2. Job Statement Format: "When I [context/situation], I want to [motivation], So I can [desired outcome]"

3. Job Characteristics

• Main Job

• Related Jobs

• Emotional Jobs

• Consumption Chain Jobs

4. Progress-Making Forces PUSH factors:

• Problem with current situation

• Existing solution limitations

PULL factors:

• Attraction to new solution

• Vision of better situation

ANXIETY factors:

• Fear of change

• Uncertainty of new solution

HABIT factors:

• Current behavior patterns

• Existing allegiances

5. Implementation Steps:

A. Discovery

• Identify key jobs

• Interview customers

• Observe behaviors

• Map current solutions

B. Definition

• Create job statements

• Prioritize jobs

• Map forces diagram

• Identify success criteria

C. Solution

• Design for progress

• Remove obstacles

• Address anxieties

• Enable new habits

D. Validation

• Test with users

• Measure progress

• Iterate solution

Real Example - Netflix: Job Statement: "When I want to be entertained at home, I want to easily find and watch content I'll enjoy, So I can relax and escape from daily stress"

Functional Job: Access entertainment Emotional Job: Feel relaxed and entertained Social Job: Stay culturally relevant

Benefits of JTBD:

1. Customer-centric focus

2. Innovation opportunities

3. Better solution design

4. Clear success metrics

5. Competitive advantage

Would you like me to:

1. Provide more examples?

2. Explain how to conduct JTBD interviews?

3. Show how to combine this with other frameworks?